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础谤迟铆肠耻濒辞 02 Jun, 2022

Journalists as Advocates for Nature

The media plays a crucial role in educating the public. To increase the regional journalists' awareness on how East Africa鈥檚 most iconic wildlife and habitats are inextricably linked to its people鈥檚 survival and well-being, a trip supported by the USAID funded CONNECT project, was organized to the Albertine region in Uganda, the Maasai Mara in Kenya, and Mkomazi in Uganda for 20 regional journalists.

鈥淭his trip has allowed us to appreciate the value of our transboundary resources. 聽We will make every effort to increase coverage of the success in biodiversity conservation as well as highlight challenges to the public," said Franklin Draku, a journalist with the Daily Monitor in Uganda.

The journalists learned about the value of transboundary natural resources and interviewed community members, environmental experts, and government officials. 聽After the trip, they published over 20 stories across multiple media and contributed to promote the need to develop ways of recognizing and increasing the value of wildlife and natural capital for public audiences.

鈥淭his trip and discussions that followed have opened our eyes to areas of collaboration across different media houses. We have seen the need to work together to enable the public to understand conservation problems, techniques to address them and their role in addressing them,鈥 聽Joyce Shebe from Tanzania鈥檚 Cloud Media.聽

Their stories covered topics like sustainable community conservation models, role of communities in reducing wildlife crime, the value of nature in mitigating climate change, and the impact of human activities on transborder wildlife corridors among others. Each story aims to increase public awareness and public willingness to protect nature.聽

鈥淲e have a role to play in getting the public and various stakeholders to appreciate the value of nature and conserve it,鈥 said Aghan Daniel, a journalist from Kenya.

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