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Our aim is to educate and engage the public, particularly in Hong Kong, about conservation and sustainability issues through creative and cross-cultural programs. Hong Kong acts as a hub for a thriving wildlife trade, with ivory and shark fin being bought and sold openly and legally. We believe that education is the key to a sustainable future for our planet. With Hong Kong long having been a multicultural bridge between the East and the West, as well as the gateway to China, increasing awareness of environmental issues within the city can have a far-reaching impact in the rest of Asia.