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Many challenges lie ahead of us in the 21st century and joint efforts are needed to tackle threats that will likely exacerbate. The sustainable, long-term management of coastal and marine ecosystems needs to be at the forefront of our endeavours and only holistic approaches combining inclusive economic growth with ecosystem conservation have the potential to bring the necessary paradigm shift in society. The Blue Natural Capital Financing Facility (BNCFF) breaks the well-known cycle of economic degradation associated with business success by assisting coastal and marine projects that generate economic as well as positive social and environmental returns, with funding and TA. With a particular focus on climate change, a sustainable Blue Economy and Nature-based Solutions, the BNCFF is a tool that offers meaningful and lasting positive and transformative impact.