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DestiMED PLUS is the next step on a journey to evolve the Mediterranean into an internationally recognized ecotourism destination, where regions support protected areas through improved planning, policies, and promotion strategies that link tourism with conservation. The project builds on the success of MEET and DestiMED projects, which supported Med protected areas to leverage ecotourism for sustainable development and conservation. DestiMED PLUS upscales its vision toward regions, strengthening the enabling environment that ecotourism needs to thrive in the Med. The project´s game-changing approach establishes a consortium of regional administrations representing conservation and tourism, which will work together to make protected area tourism more sustainable. This new platform will allow them to exchange ideas, strengthen policies, and develop an integrated ecotourism model which will be adopted by their territories.The project will capitalize on DestiMED´s monitoring tools by developing an innovative methodology to evaluate ecotourism´s socio-economic impacts, with an eye toward measuring the Sustainable Net Impact of ecotourism products, ensuring they provide positive overall value to communities in and around protected areas on islands and in sparsely populated areas. An online capacity building tool will also be produced to improve competencies of SMEs in key areas, while strengthening the management capacities of local and regional authorities.