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Press release 11 Nov, 2024

Alipay Ant Forest and ϲʿֱֳ Red List join forces to increase public awareness on biodiversity and conservation

Baku, Azerbaijan, 12 November 2024 – In celebration of the 60th anniversary of the International Union for Conservation of Nature (ϲʿֱֳ) Red List of Threatened Species, Alipay Ant Forest and ϲʿֱֳ are launching a campaign on biodiversity and climate action. The campaign, hosted on the Alipay Ant Forest digital platform, aims to inspire over 100 million people to take green actions in support of a sustainable and biodiverse planet.

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Stewart Maginnis, Deputy Director General of ϲʿֱֳ, and Sabrina Peng, Chief Sustainability Officer of the Ant Group, announcing the partnership in Baku, Azerbaijan, during the 29th Conference of the Parties to the UN Framework Convention on Climate Change (COP29).

The Alipay Ant Forest and ϲʿֱֳ Red List campaign is now live, with a series of engaging activities in the pipeline designed to connect people with threatened species and the ecosystems they inhabit. The first phase includes two themed series – "Fantastic Species: Ocean Special" and "Fantastic Species: Forest Special" – which will spotlight rare species from the ϲʿֱֳ Red List to educate the public, increase awareness of conservation needs, and showcase achievements in biodiversity protection. Since the Ocean Special Edition went online on 4 November, it has attracted 15 million participants in less than a week.

”Our planet is facing unprecedented challenges of biodiversity loss, climate change, and pollution. Protecting species and biodiversity is about safeguarding our planet for our own survival and prosperity. The ϲʿֱֳ Red List has been guiding successful conservation actions for 60 years, and is the go-to resource for many around the globe. With this campaign, we aim to raise awareness and strengthen support for the Red List, so that it can continue to serve as a barometer for life on Earth. ϲʿֱֳ is proud to collaborate with Ant Group on this special initiative,” said ϲʿֱֳ Director General Dr Grethel Aguilar.

“By featuring threatened species from the ϲʿֱֳ Red List on our Alipay Ant Forest platform, we are offering an engaging way for our users to learn about the species and take actions that contribute to their protection,” said Sabrina Peng, Chief Sustainability Officer of Ant Group. “This collaboration brings together the strengths of both organizations in fostering public awareness of sustainability and conservation.”

The ϲʿֱֳ Red List, established six decades ago, has become a critical global resource for assessing the conservation status of species and raising awareness about the need for biodiversity preservation. To mark this milestone, ϲʿֱֳ has launched a global campaign titled "", emphasising the significance of threatened species in our ecosystems. This partnership with Alipay Ant Forest aligns with the campaign’s goal of reaching a broader audience and educating the public on the importance of protecting Earth's biodiversity.

As one of the world’s leading digital platforms for promoting eco-friendly actions, Alipay Ant Forest has long been committed to driving sustainable initiatives through digital innovation. Since its launch, over 700 million users have participated in activities that have resulted in the planting of more than 548 million trees. For its environmental impact, Alipay Ant Forest’s won the prestigious , underscoring the platform’s commitment to sustainability and environmental stewardship.

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ϲʿֱֳ press relations

Shen Le, Alipay Ant Forest