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Protected areas operate within complex ecological and social systems, presenting challenges that cannot be resolved by technical solution alone. Achieving the management objectives of protected areas requires a social approach in which strategic communication is a key instrument. This publication explores the often underestimated potential of communication, sharing valuable experiences from protected areas across the world, drawing on papers presented at the Vth Ïã¸ÛÁùºÏ²Ê¿ª½±½á¹ûÏÖ³¡Ö±²¥ World Parks Congress, 2003 and others.