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A new video ‘’ and an animated video ‘‘ are part of a awareness raising campaign marked by various community activities as well as cleaning up of illegal dumpsite along the Ohrid lakeshore. The campaign aims to sensitise the inhabitants of the Pogradec region in Albania about the value and beauty of the lake, and the threat of waste in order to inspire people to better manage waste by reducing, reusing and recycling it.

“We are very pleased for having this awareness campaign designed and implemented in partnership with the local community as it is in their best interest to keep the lake and its shoreline clean and healthy. ������ϲʿ�������ֳ�ֱ�� will continue to partner with authorities and communities in the region to enhance the ways people interact with nature,” said Boris Erg, Director of ������ϲʿ�������ֳ�ֱ��’s Regional Office for Eastern Europe and Central Asia.

Designed and implemented in partnership with the Municipality of Pogradec, and in consultation with the local NGOs and sustainable tourism operator , this campaign closed the four-year project ‘Towards strengthened governance of the shared transboundary natural and cultural heritage of the Lake Ohrid region’, coordinated by UNESCO in partnership with the authorities of Albania and North��Macedonia, ICOMOS, ������ϲʿ�������ֳ�ֱ�� and ICCROM, financed by the European Union with co-financing by the government of Albania.

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