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Story 09 Dec, 2020

Learning to develop ecotourism packages that benefit conservation and local development

9 Mediterranean protected areas are developing ecotourism in their destinations, putting into action what they learnt in DestiMED PLUS project online training. The project pilot sites are adopting the MEET approach to develop, manage and promote ecotourism, which prioritize high standards of quality and sustainability.

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Photo: Stefanakis

The Ìýfunded project , delivered a three-part online training programme for across the Mediterranean. The training covered three main topics: governance, product development and indicators. The training was led by Ïã¸ÛÁùºÏ²Ê¿ª½±½á¹ûÏÖ³¡Ö±²¥ Med and took place between July and November 2020. More than 50 participants took part in one or more of the modules, including Regional Authorities, Protected AreasÌý and Tourism Operators from the 9 DestiMED PLUS pilot sites, based across 6 Mediterranean countries (Albania, Croatia, France, Greece, Italy and Spain).

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The training aimed to equip destinations to develop, manage and promote theÌýapproach to ecotourism development in Protected Areas. This approach ensures that ecotourism is based on participatory governance, quality experiences, evidenced sustainability and market orientation. By adopting this approach, the destination is able to develop an ecotourism experience that highlights the important role parks play in the Mediterranean, not only for nature conservation but also for people, as sources of social and economic benefits for the hosting communities. The training has equipped destinations to:Ìý

  • Establish a Local Ecotourism Cluster (LEC) which brings together public and private organisations from the conservation and tourism sectors to jointly develop and manage ecotourism in the protected area destination;Ìý
  • Design a multi-day ecotourism product including a range of experiences and services, which place conservation and the hosting communities at the center;Ìý
  • Collect data to measure and manage the environmental and social impacts of the ecotourism products, including the ecological footprint, socio-economic, conservation and governance indicators that form the MEET Standard for ecotourism products.

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So What's Next?Ìý

Protected Areas their Local Ecotourism Clusters, resulting in more public - private collaboration in destination management, as in and Each cluster has been working to create a multi-day ecotourism product built around storytellingÌý and the MEET values: of conservation, community, consciousness and connection. This product will now undergo a comprehensive assessment following the MEET standard and its indicators, such as the ecological footprint of the package or the social and economic assessment of the suppliers. The delivery of the training was a collaborative effort from several DestiMed PLUS project partners coordinated by Ïã¸ÛÁùºÏ²Ê¿ª½±½á¹ûÏÖ³¡Ö±²¥ Centre for Mediterranean Cooperation; including ; and the with support from the and who are consultants in the project, along with expert guest speakers from and . Due to COVID-19 restrictions, the training couldn´t be carried out in person and was done completely online. To make the experience as engaging as possible, the training used online learning tools such as Google Classroom and Zoom, and a mix of webinars quizzes, readings and exercises. The trainees also had the opportunity to experience the MEET Network course on which has been recently launched.Ìý


For more updates on DestiMed PLUS project make sure you follow the #DestiMEDPLUS #THEORY2ACTIONÌý posts on MEET Network social media ( , , , ), or check out the or send an enquiry to [email protected]